Yunshil Cha

Yunshil Cha

Assistant Professor
Accounting
Phone: (603) 862-0612
Office: Paul College, Room 360d, Durham, NH 03824
Websites:
Curriculum Vitae
Pronouns: She/Her/Hers
Yunshil Cha, Ph.D., is an Assistant Professor of Accounting in the Peter T. Paul College of Business and Economics at the University of New Hampshire. Dr. Cha's research focuses primarily on judgment and decision-making processes in financial and managerial accounting and management control systems.

Courses Taught

  • ACC 623: Advanced Managerial Accounting
  • ACC 723: Adv. Managerial Acct.
  • ACFI 896: Topics/InternationalAccounting

Education

  • Ph.D., Accounting, Washington State University
  • M.S., University of Illinois at Urbana-Champaign
  • M.S., Accountancy, University of Illinois at Urbana-Champaign
  • M.S., Economics, University of Illinois at Urbana-Champaign
  • B.S., Hospitality, Pennsylvania State University

Research Interests

  • Accounting

Selected Publications

  • Cha, Y., & Xiao, F. (2025). Are all robo-advisors the same? Out-group homogeneity bias in investors’ perceptions of robo-advisors. Finance Research Letters, 85(107908).

  • Cha, Y., & Wong-On-Wing, B. (2025). The Effect of Control Justification on Employees' In-Role and Extra-Role Behaviors. Journal of Management Control, 36, 133-161.

  • Cha, Y. (2025). Employees' Reactions to Algorithmic Performance Evaluation: Threat of Evaluation Bias and Objectivity. Journal of Information Systems, 39(2), 1-20.

  • Cha, Y., Plante, C., & Ragland, L. (2024). Regulated Public Accessibility to Municipal Financial Reports and Bond Interest Cost. Journal of Public Budgeting, Accounting and Financial Management, 36(4), 445-470.

  • Cha, Y., Gill, S., & Wong-On-Wing, B. (2023). Clawback policy enforcement: To disclose or not to disclose. Advances in Accounting, 62, 100661. doi:10.1016/j.adiac.2023.100661

  • Regenwetter, M., Davis-Stober, C. P., Lim, S. H., Guo, Y., Popova, A., Zwilling, C., . . . Messner, W. (2014). QTest: Quantitative testing of theories of binary choice.. Decision, 1(1), 2-34. doi:10.1037/dec0000007

  • Cha, Y., Choi, M., Guo, Y., Regenwetter, M., & Zwilling, C. (2013). Reply: Birnbaum's (2012) statistical tests of independence have unknown Type-I error rates and do not replicate within participant.. Judgment and Decision Making, 8(1), 55-73.

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