New research paper on crowdsourcing and new product success by Billur Akdeniz and Shuili Du

This research extends the crowdsourcing literature by offering new insights about how contribution type and contribution consistency in a crowdsourcing program impact new product success. Using a large-scale data set obtained from the crowdsourcing website Threadless.com, the findings show that new product success is driven by participants' creative and evaluative contributions. In addition, a participant's creative contribution consistency enhances their submission success, especially when creative contribution volume is high.

Full citation: O’Hern, Matthew, M. Billur Akdeniz, and Shuili Du (published online on June 1st) “The effects of crowdsourcing contribution type and temporal consistency on new product development success,” R&D Management.