MAC SMAC Showcases Strength in Community


Jamie Medeiros ’04, Chief Brand Officer at Planet Fitness, shared insights on brand loyalty and community-building.

The UNH Marketing and Advertising Club hosted the Summit for Marketing and Advertising Careers (MAC SMAC) on March 8, 2025, centered around the theme: "Strength in Community: Powering Inclusion & Impact." 

The event provided students with valuable opportunities to: 

  • Gain industry insights from two outstanding panels featuring UNH alumni from Panera Bread, Fidelity Investments, Timberland, Garnet Hill, Digitas North America, AREA 23 | An IPG Health Company, Forrester, IAPP, Stonyfield, Havas Media Network, and Chewy. 
  • Participate in a Real-World Business Challenge and Marketing Career Fair, connecting with recruiters from leading companies. 
  • Network with industry professionals at a wrap-up networking night. 

The summit kicked off with a keynote address by Jamie Medeiros ’04, Chief Brand Officer at Planet Fitness, who shared insightful

Alumni panel at MAC SMAC 2025

advice on building community, accessibility, and brand loyalty—culminating in an engaging audience Q&A. 

A huge thank you to all our speakers, sponsors, and to the Peter T. Paul Innovation Fund and the Marketing Department for making this event possible. 

Finally, a special shoutout to student organizers for their dedication, and to faculty advisor Diane Devine for her invaluable support throughout the planning process. 

 

 

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